YaBloom: An Innovative Approach to Beverage Packaging

Antonia Skaraki's Award-Winning Design Transforms Drinking Water into a Flavorful Experience

Antonia Skaraki, the creative director behind YaBloom, drew inspiration from the sound one makes when diving underwater - a splash in English, or 'bloom' in Greek. This concept was the driving force behind the creation of a new health beverage that elevates the simple concept of infused water. The design's unique properties lie in its ability to transform the routine act of drinking water into a vibrant and engaging experience.

The design realization technology employed in the creation of YaBloom involved craft paper and plastic film. The packaging, a resealable doypack, measures 150mm in height and 90mm in width. This design allows for optimal preservation of the product's aroma and nutritional values, even after its initial opening.

The design project, which started in March 2021 and concluded in July 2021, was a collaborative effort. Alongside Antonia Skaraki, the team included Art Director Andreas Deskas and Graphic Designer Alexandros Tsakiris. Their collective efforts resulted in a design that not only preserves the freshness of the product but also communicates the simplicity of preparing a flavored water beverage.

Design research played a crucial role in the development of YaBloom. The challenge of translating the notion of a deep dive underwater into a name and color palette was both exciting and demanding. The chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid, supports the concept of natural flow and provides liquid elements with color.

The design of YaBloom faced several challenges, including the task of transforming water drinking from a boring routine to an exciting and flavorful experience. Despite these challenges, the team managed to create a new health beverage that perfectly describes the simple concept of infused water. The combination of bright colors and fluid-like forms strengthens the concept of flavor and refreshment, while also communicating notions of wellness and youthfulness.

The innovative design of YaBloom was recognized with a Silver A' Packaging Design Award in 2022. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to the design's strong technical characteristics, splendid artistic skill, and the level of excellence it represents.